Latest Articles
Happy Mother’s Day – From the Dolabany Family!
Happy Mother's Day to all you awesome moms working in the eyewear business! We want to take some time to talk about some amazing frames that we hand-selected to feature this month to celebrate all [...]
Healthy Vision Month – May 2021 | Optometrists
From young to old, May is Healthy Vision Month! What specials are you running to get more people into your store? Taking care of your eyes is a priority, as you already know. But do [...]
90% of Serious Eye Injuries Are Preventable
Now that Spring is here and COVID 19 restrictions are winding down, people are eager to get out and play. We want to remind you to help prevent your patients from getting a preventable eye [...]
5 Ways to Make Your Optical Store a Profitable One
Now that you have the perfect optical store, we want to share some ways to make it a profitable one. We have put together a simple guide to optimize your optical business. Make a Plan [...]
Women’s Eye Health and Safety Month – April 2021
Women have a greater chance of developing certain eye diseases compared to men. Many factors cause eye disease, some preventable, and others that we have no control over. Hormones play a major part in why [...]
Dolabany Spring 2021 New Releases
Hard to believe that this time last year, almost the entire world was on "lock-down" because of COVID. We also had to shut down for a bit, but we have come back stronger than ever. [...]
Optical Store Marketing Strategies | 5 Ways to Dominate Your Optical Marketing
We are all aware of the nuts and bolts of marketing, right? If you want to promote your optical store effectively, acquire new clients, and grow the businesses you have to market yourself. In its [...]
Workplace Eye Wellness Month – March 2021
Shockingly, nearly 2,000 Americans visit the emergency room daily due to a workplace eye injury. During Workplace Eye Wellness Month, the American Academy of Ophthalmology reminds employers and workers about the importance of wearing certified [...]
Save Your Vision Month | 6 Ways to Save Your Patient’s Vision
Save Your Vision Month is observed every March and sponsored by the American Optometric Association. Optometrists sponsor Save your Vision Month to increase awareness about good eye care. We also encourage everyone to get regular [...]
Hiring Season | How to Find the Best Staff for Your Eyewear Company
It can be difficult to find the right person or people for your eyewear company. You want them to be friendly and knowledgeable. Here we will break down some simple ways to make sure you [...]
Vision Impairment in the United States
Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and blind could more than double. According to several resources, approximately 12 million [...]
Promotional Ideas for Eyewear Companies | Optical Marketing Ideas
You started up the eyewear company not too long ago, and things have been going okay, but your store isn't generating the kind of traffic you were hoping for. What can you do? People need [...]
Why Opticians Should “Up Sell” Sunglasses
We've all heard the myth, "You only need to wear sunglasses in the summer." This couldn't be farther from the truth! Our eyes are one of the most delicate things on our bodies. Wearing sunglasses [...]
Myth: Eating Carrots Will Improve Your Eyesight
As it has been said for many years, eating carrots will improve your eyesight. Is this a myth, or is it a fact? The carrot-vision connection is not just a myth. Carrots are packed with [...]
5 Affordable and Easy Eyewear Marketing Strategies for 2021
As we begin 2021, there are a few strategies eyewear companies should be taking to make sure their marketing is on point for 2021. Conduct Eye Checkup Campaigns Schools, colleges, and government institutions are [...]
