Best Image Optical, Inc. champions for the independent eye care professional (ECP) this year as they embark on a nationwide campaign to keep the local business owner from losing eyewear sales to the “big-box” discounters and internet retailers.
The eye care industry has experienced a change in recent years in which many patients are now using the expertise and fitting services of the ECP to purchase the same eyewear somewhere else at a lower cost. Large manufacturers are making this possible by pushing product and flooding the market with easy access, mass-produced optical frames with no regard to how it is affecting the eye care profession.
In a bold effort to protect the optical dispensary and boutique from being “show roomed” to potential customers who intend to purchase online, Best Image Optical has had a firm company policy in which their eyewear brands (Dolabany Eyewear, Mario Galbatti, & Plume Paris) are only available through brick and mortar locations and not to be sold online or to chain-store discounters.
They wanted their customers to rely and depend on that message. So far, they have received an overwhelming response from customers.
“We hope this message is one independent Eye Care Professionals relate to and can add to their success by partnering with us to protect the profession,” says Best Image Optical CEO, Mark Dolabany. “We have always believed in the independent eye care provider, because we too are an independent frame company,” Dolabany relates. At Best Image Optical, they want to see their customers succeed because they have a partnership and vested interest in their success.
Mark Dolabany will meeting with ECPs in person at the International Vision Expo West 2013, October 3rd through 5th, at Booth #20017.
The company also wants to expand their reach. Appearing in this season’s trade magazines, Best Image Optical will be running an advertorial to further promote and reinforce this unique and refreshing campaign. It is a very strong message that the independent eye care professional will appreciate and empathize with.
About Best Image Optical:
Founded 25 years ago, Best image Optical is an optical wholesale distributor that began by launching Dolabany Eyewear, offering fashionable and on-trend styles. Moreover, after the continued success of the Dolabany brand, Best Image Optical introduced two lines – the Mario Galbatti and Plume Paris.