Mark Dolabany, founder and CEO of Best Image Optical, Inc., will be instructing two ABO credited courses at the Opticians Association of Massachusetts (OAM) Annual Fall Education Conference.

Many independent eye care businesses today are in search of new ways to stay ahead of their competition, competition which includes online eyewear retailers. However, instead of looking at the internet as a threat, small businesses should look at the internet as an advocate. The internet is the new medium of attracting foot traffic to the brick and mortar business.

These concerns were brought to the attention of Mark Dolabany while on the road visiting his own customers, independent eye care business owners. He found that more and more the conversation would turn to the internet and how to promote eye care services on different social media platforms. Mark found himself sharing his own experiences with them and what had produced real results for him. He would provide them with easy ways to increase their exposure on the net that would drive consumers to their business. His objective is to help the independent remain competitive while utilizing strategies that have worked for his own independent frame company.

Eventually, these tips turned to videos that he would publicize to reach a bigger audience, and more importantly, to reach more of his customers. He wanted to help more independents succeed in an industry that needed a little motivation to turn to the internet for increased exposure.

Registering for the OAM Fall Conference; Saturday, November 15th

Disruption of Online Sales to the Optical Industry at 9:00AM

At the Opticians Association of Massachusetts this November, Mark Dolabany will be starting the morning with a presentation on the “Disruption of Online Sales to the Optical Industry.” Here, he explores the general definition of being a disruptive enterprise and specific examples of successful corporations that have changed the game in their respective industries. More importantly, Mark will go over the disruption of internet retailers to the optical industry and how an independent eye care business can go up against them and succeed.

Eyecare Business Cost-Effective Online Marketing Strategies at 10:30AM

After the coffee break on Sunday, November 15th, Mark will provide an introduction on “Eyecare Business Cost-Effective Online Marketing Strategies.” By taking such a course at the OAM’s Fall Education Conference, as opposed to taking a class or consultation anywhere else, the eye care business owner is saving hundreds of dollars in addition to receiving their CEC’s. The main principle behind this course is for the small business to reach out to their local community through simple, low-cost mediums. Furthermore, by doing so, they will not only offset the loss of sales to internet retailers, they will grow and increase their business. The seminar will touch upon the following:

  • How to create an effective website for optimal exposure
  • How to evaluate the performance of a website developer
  • How to improve website S.E.O. (Search Engine Optimization)
  • How to save time and money by using shortcuts to increase exposure online
  • How to use email to increase your revenue

These courses were constructed to help the independent eye care business owner increase their revenue dramatically without needing an extravagant budget to do so. To register for the OAM’s Fall courses, “Disruption of Online Sales to the Optical Industry” and “Cost-Effective Online Marketing Strategies for the Eyecare Business,” given by Mark Dolabany November 15th, 2015, visit Opticiansma.org or email info@bestimageoptical.com for more information.

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