At Dolabany Eyewear, we want to see your business grow and thrive.  Today, the growth of a business can very easily stem from their popularity on social media platforms, such as YouTube, Facebook, Instagram, Twitter, Pinterest… The list can seem infinite. However, nothing seems to capture the attention of online users quite like videos have as evidenced by Snapchat, Instagram Stories, and now, Facebook Live.  

Facebook Live is a fairly recent concept of live video streaming that allows you to communicate directly with your customer and it is only increasing in popularity.  Your customer can now interact with you from the palm of their hand on a regular basis using several different mediums, and Facebook Live has the potential of capturing this constituency on a larger scale.  Live videos are receiving more attention than traditional videos.

We tried Facebook Live for ourselves and the results were fair…

While going “Live” can certainly be daunting, we found that we received a generally good response for our first time recording and gained experience for next time. Here are some recommendations we can bestow onto you:

Facebook Live is just another way of capturing the attention of your target market (your local community) and engaging with them in a fun, creative way. We encourage you to continue finding different channels of communication to build relationships with current and potential customers in this new age social media.

For detailed instructions on how to record a Facebook Live video, visit Hubspot‘s marketing blog for useful tips and suggestions. Dolabany Eyewear will be posting our own Facebook Live videos every couple of weeks sharing new concepts that we believe are helpful to growing your eye care business. We hope to see you there.

Visit our Free Marketing Tools tab at, for more information on this topic and other helpful marketing insights.