Window displays hold a special meaning for consumers.
Therefore, the reality is that your store windows are truly an area of opportunity not to be ignored.
“You have seven seconds to catch a pedestrian’s attention as they are walking past your store to cause them to slow down and perhaps walk over to your window to look at it and to make the decision that all shoppers make: ‘Should I go in or not go in?’” says Steve Kaufman, editor of the Cincinnati-based Visual Merchandising and Store Design magazine (VM+SD). “Some retailers use that window as an opportunity to tell that shopper ‘We have our spring line in,’ or ‘We have a big sale,’ or ‘We have some really great merchandise.’”
Here, we present tips from the experts for successfully merchandising your windows to pique the interest of passersby. Whether you are located on a main street, in a strip mall, or in a major shopping center, your windows can pack a punch that directly relates to your bottom line using Dolabany Eyewear, Mario Galbatti, and Plume Paris Eyewear.
Tip #1: Keep it simple. Focus on product or theme.
Tip #2: Keep it clean. Make sure your displays and products aren’t dusty.
Tip #3: Change displays three to six weeks depending on foot traffic.
Tip #4: Bright lights are crucial, both during the day and at night.
Tip #5: Use repetition of shapes and color to attract attention.
Tip #6: Cluster items in groups of three or five. Odd numbers are more pleasing to the eye.
Tip #7: Vary height and depth of items to carry the eye throughout the display. A pyramid or triangle is a pleasing shape.
Tip #8: Use motion to catch the customer’s eyes.
Tip #9: Coordinate the look of all your window and indoor displays in order to create a clean and organized look.