pdfBecause we care about the growth and success of your eye care business, our team has compiled specific E-marketing strategies that have been proven to produce real results for the local brick-and-mortar business.

Today, I wanted to touch upon Registering your Eye Care Business to Online Local Directories.

Leading search and online directories; such as Google, Bing and Yahoo are crucial… but just as crucial is focusing on the individual online directory sites like Manta, Yelp, and Yellowpages.

Based on data from the major online search engines, 70% of online searchers will use local search to find brick and mortar businesses.

Therefore, it is extremely important to control your presence and manage your reputation online as much as possible. Mistakenly, small business owners rely only on having a website and social media profiles and believe that their business will show up in local searches.  There is some due diligence that has to happen in order to come up in listing searches and to come up correctly along with your positive reviews, number of stars, and testimonials.

To make your local search directory listing rise to the top of the search engines make sure that your business listing is Keyword Rich, the words or phrases that best describes you and your business.  Use those words repeatedly to increase your presence on local search results.

For a great sampling of some of the top online directories and a detailed look on how to signup your eye care business, download the pdf at the bottom of this video, visit the “Marketing Resource” tab located on our site DolabanyEyewear.com