Many consumers think that having a second pair of glasses is just silly. But when it comes down to it, accidents happen, things get lost or broken, and they get forgotten. These are all good reason for customers to have a spare pair of glasses.
Here we are going to share with you four reasons your customer should have at least one spare pair of prescription glasses.
Why Have a Second Pair Of Frames
Make the Second Pair Prescription Sunglasses
Those customers that need to wear their prescription glasses at all times and don’t have prescription sunglasses are harming their eyes when they outside. The sun’s UV rays are very hard on our eyes. According to MedicineNet, UV damage that has been linked to macular degeneration, cataracts, cancer and pterygium (a growth on the white part of the eye). It is imperative that we share this information with our consumers.
Why Your Customers May Need Eyewear Dedicated to the Computer/Office
If your customer has progressive glasses, it might be a good idea for them to have a dedicated pair of glasses for computer work. This eyewear dedicated to the computer will be single vision glasses that they can leave at their desk, and can even have computer glare protection. Having a single vision pair of glasses for the computer allows your customer to have the crispest vision while working on their computer.
Different Looks for Different Occasions
Would your customer wear jeans and a t-shirt to a board meeting, to eat at a fancy restaurant, or to a wedding? Hopefully not. We all have different outfits for different occasions, so why shouldn’t everyone have different frames for separate occasions? Perhaps they get the crystal or clear frames to wear to the office, and the bright red frames for going out on the weekends.
Accidents Happen
Not everyone wants to talk about the accidents that can happen to their glasses, but they do happen. For instance, your customer left their prescription glasses laying on the coffee table, and the new puppy decided they would make a great chew toy, or has taken them out back and buried them in the dirt. Many things can happen to prescription glasses, so it is always ideal to have a back-up or second pair, for “just in case.”
How to Sell the Second Pair of Frames
Educate
The number one secret to selling the second pair of frames to your customer is not to sell. Educate them!
As a professional eye care specialist, it is imperative that we are educating our customers as to why they should have more than one pair of eyeglass frames. We are doing them a disservice if we aren’t.
We need to be sure we are educating them and not trying to sell them. They may still walk out with just the one pair, but at least you have done your part by educating them.
How do They Know if We Don’t Tell Them
Many customers don’t realize that they can have that extra pair of frames for their computer work, or get prescription sunglasses in their favorite frame and don’t have to wear those big, bulky over the frame sunglasses.
Seal the Deal
The optometrist needs to “seal the deal.” When getting ready to close out with the patient, they say, “Here is the script for your glasses and I’m also going to give you a script for a pair of glasses that are meant specifically for the computer. You said that your eyes were tired after working on the computer for 7-10 hours a day and these lenses will provide protection against the harmful blue light from your computer and help with your eye fatigue and headaches.”
No matter what you do, the key is to remember that it’s your job to educate each patient on what is best for their eye health, care, and vision. You’re helping the patient by providing them with the best and safest eyewear for everything they do. And if you don’t tell them, how will they know?
Conclusion
We are committed to helping and educating all of the independent eyewear professionals out there. Here at Dolabany Eyewear, we are also committed to not selling our products on the internet. Selling frames online takes away from the personal and professional fitting of the frames.
Every face is different, and it takes a professional, licensed optician to make sure your customers are getting the right frame to fit their face. When people purchase from the big box stores, they are not getting the professional, high-quality, handmade frames that you would get from an independent eye care professional.
We would like to see you as a Dolabany representative, so please reach out to us here so that we can talk and get our frames on your shelves.
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