When Dolabany Eyewear first introduced TR-90 frames to the line a few years ago, there wasn’t anyone who would have anticipated the success of the models made in this material. This year, the collection boasts more than fifteen TR-90 styles.

One model has surpassed all expectations this year, grossing more than any other frame model in the company’s history – even more successful than their popular acetate frames which Dolabany is most recognized for. The bestselling frame model of 2014 from the Dolabany collection is style Sardi.

Introduced in 2012, the Dolabany Sardi has been renewed every season since then due to its high-demand and popularity, and there does not seem to be an end to the successful spectacles in sight.

With its rubberlike texture and matte finish, it might be hard to imagine this frame as the emerging superstar from the Dolabany collection. However, it is those seemingly ordinary features that have contributed to its success. The Sardi, just like other TR-90 models by Dolabany, offers comfort, durability and style to the eyewear consumer.

The Sardi allows for an extremely comfortable, all-day wear. TR-90 is an ultra-lightweight material, more so than any acetate frame, and possesses a rubberlike texture that almost makes the glasses feel like they are not being worn. The Sardi has become the pair of eyeglasses that an individual can wear on an everyday basis for lengthy periods of time without getting those irritating aches at the temples and pain around any other pressure points. The TR-90 material is also hypoallergenic for those that may receive a skin reaction from acetate frames. Moreover, the Sardi is the simple solution to those who love wearing glasses, but do not necessarily want to feel like they are wearing a bulky pair of frames.

On the other hand, The word “lightweight” should not imply fragility. The Sardi is remarkably durable due its TR-90 composition. Its flexibility allows for the frames to withstand most “accidents” for those that inhibit an active lifestyle or for those that are simply prone to misfortune when it comes to their ever so fragile eyeglasses. These specs are hard to break or distort, which is an advantage to most opticians as they do not need adjustments. Their resilience also allows for their resistance to extreme hot and cold temperatures. Furthermore, an optician can decide for either hot or cold lens inserts – an added bonus.

Though all of Dolabany’s TR-90 models maintain similar qualities, the Sardi seems to have trumped them all. Its success can be accredited to the design and structure of the frame. An idyllic shape and size was achieved when the model was first conceived as many different face profiles are able to enjoy the benefits of the Sardi. A frame that is easy to fit on many different customers is hard to find. And in addition to fitting well and feeling comfortable, the Sardi adds a trendy, retro look without appearing too thick or bulky.Because this ophthalmic frame has been such a hit since its release almost three years ago, Dolabany released the frame in eleven different color combinations.  Sardi is available in classic colors like crystal, black, brown and tortoise, as well as bold, vibrant colors like lime, blue, red and purple. This season, designer and producer, Mark Dolabany, is even taking color suggestions from the ECP. What color do they want to see the Sardi in? Suggestions are encouraged and should be sent to marketing@bestimageoptical.com. The Sardi is available to view at www.BestImageOptical.com.

Frame Overview:

Name: Sardi

Brand: Dolabany Eyewear by Best Image Optical, Inc.

Material: TR-90

Size: 51-18-145

Colors: Navy/Turquoise, Ebony/Red, Ebony/Blue, Matte Black, Crystal Demi, Burgundy/Blue, Green/Lime, Brown/Beige, Demi Amber, Plum/Orchid, Black/White

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