As an optical wholesale distributor, Best Image Optical strives for the success of their clients by encouraging marketing strategies at little or no cost to them this year, 2013.
We encourage eye care professionals to use their own experiences and expertise as leverage to attract more business in their area.
“A blog can be an incredible tool for sharing information and expertise. A well-done blog does two important things for a business website: it makes it easy to add and update content, so there’s always something fresh on the site; it helps establish a relationship with visitors and build a climate of trust,” expresses Best Image Optical Marketing Director, Doralice Rodriguez.
Eyewear and eye care professionals are up against an extremely competitive environment. The ability to gain and reach a much needed market share has changed through the years. With the advent of “big box” retailers that will literally give products away for foot traffic, how and what is the best method an ECP can use to survive and thrive? The answer is simple: Become an expert beyond the product.
The internet has afforded companies many opportunities, certainly product and product sales are one method. However, it is the ability to have one’s voice heard which may be the most significant. Consumers do not make health decisions and purchases just based on price. People make these decisions based on expertise and information.
So as an eye care professional one must have the ability to differentiate themselves from everyone else. And Best Image Optical believes one of the ways to do so is by starting and writing a blog. They are encouraging the ECP to use this year’s economic growth as stimulus to build their brand and they are more than willing to extend a hand to help.
There is no need to have tech fright. Starting and writing a blog for eye care professionals is really quite easy. Websites such as WordPress can help an ECP start one for free. They offer simple solutions in setting up and picking a domain name for a blog. The technical set-up process will take less than 10 minutes, but the results will bring business for years.
As stated earlier, people do not make buying decisions just based upon price. They want their medical and eye care professionals to be an expert in their field. From fashion to care to industry trends, an ECP can separate themselves from the local competition just by supplying information. “You are the expert show it off,” says the Best Image Optical Marketing Director.
Industry blogs that have seen much success are those like eyecessorize by the Vision Council. They offer insights and expertise on the eyecare industry as a whole; a local eye care provider can offer personal experience from anything from an eye exam to a local event. Best Image Optical uses their own blog to broadcast their products, industry knowledge, and events.
The key to starting and writing a blog is consistency and uniqueness. It must be updated roughly four times a month. This is to give people a reason to keep coming back for fresh information. The content must also be unique and specific to the audience being targeted. “Remember, write what you know about, you’re the expert. Through time you will find that with using a keyword strategy, when you Google about eye care professionals in your area, your articles will start to appear,” Doralice encourages.
For example, when their customers look up their best-selling frame, the Dolabany Arnold, one of their blog posts about the frame will come up on the search engine. Going beyond the sales and strategies of the “big box” retailers and getting to the heart of information is of utmost importance, driving much needed traffic to one’s site and store location for little or no cost!
Starting and writing a blog for eye care professionals goes beyond what it seems on the surface. It will ensure longevity, sales, brand, and name recognition. There is no need to just give away product to a customer, nor go outside one’s scope to drive traffic. The Eye care expert can do what they do best: provide solutions and service. Best Image Optical encourages the ECP to “Start today and do not delay, your business wants and needs the power of information, the power of a blog.”
Best Image Optical, Inc. is an optical wholesale distributor that designs and produces three eyewear collections: Dolabany Eyewear, Plume Paris and Mario Galbatti. To know more information about the newly released eyewear of Best Image Optical, Inc., visit http://www.bestimageoptical.com. Interested readers may also send an email at marketing@bestimageoptical.com for direct response.
