Do you care about your customers that need eyecare? The reason we ask is that we need to make sure we are putting the “care” back into eyecare.
If we aren’t taking care of our customers, there are many other optical stores/shops that they can go to. You don’t want to lose your loyal customers, and you certainly want to make sure that the new customers coming in keep coming back. That is why you need to make sure you are putting the “care” back into eyecare.
How to Put “Care” Back into Eyecare
Our customers are our bread and butter in this business. How are you helping them? Are you listening to their concerns? Is there something you can do to go above and beyond for them? Here are some tips on how you can help your customers and keep them coming back year after year:
Data suggests that when customers see fast, friendly, and consistent customer service, your eyecare business is getting a “gold” star. If you help your customers avoid problems with the frames they are going to buy, you’ll be doing both of you a favor.
Depending on your sales and margins, giving a small gift to your customers, can be a great way to remind them to return while adding the element of surprise and delight, which can increase customer satisfaction. Giving an unexpected gift (i.e., glass cleaner and cloth) also plays to the law of reciprocity, which refers to our tendency to respond to a positive action with another positive action.
Interact With Your Customers On A Friendly Basis
Have you received personal notes from a company that you have purchased from recently?
If you have received personal thank-you notes or correspondence, how did it make you feel? Were you more inclined to do business with them, seeing as how they genuinely care about you?
The personal approach is falling by the waysides in today’s consumer AND business markets. It seems as the only thing businesses care about is fattening their pockets, forsaking the reason why their pockets are fattening: consumers.
To keep those pockets lined, for possibly years to come, reach out to people who paid good money for your products/service and show a little humanity. Get to know them on a personal level – interact with your customers. Listen to them as they talk about their lives (knowing full well you’ll be able to learn about what they like and being able to sell more to them, based on what they tell you).
Remember special occasions
Send regular customers birthday cards, anniversary cards, holiday cards, you name it. Gifts are excellent follow-up tools, too. You don’t have to spend a fortune; use your creativity to come up with exciting gift ideas that tie into your eyewear business, the customer’s business, or their recent purchases.
Customers Are More Than Just Dollar $igns
As long as you stay focused and are listening to the customer’s wants and needs, they will keep coming back time and time again. It will mean a lot to them when they know that you genuinely care about them and their concerns, and they will return to your store before going to another when they need an adjustment or if they broke their frames. As long as you treat them right, they will treat you right by returning time and time again.
Thank you for reading our blog. We hope we have helped give you some insight on how to put “care” back into your eyecare business!
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