Statistically, most people don’t even get past the first page on Google when looking for an eye care practice. And since there are countless eyecare practices in your area, you may get lost in the crowd. Fortunately, there are ways to move your business to the top of Google, and this is FREE advertising.
Get your name out there!
The more content you provide on the net, the quicker you’ll climb the ladder, and getting ahead on this opportunity will make your practice stand out. Creating a blog provides opportunities because the more consistent you are, the more your name is seen by search engines. The fun thing about this is that you can do what you want with it!
Claim Your Business on Google Maps
Since you have a physical location where people can come in and check out what you have to offer, it is essential that you “claim” your business on Google Maps. This also helps with your SEO (search engine optimization). By posting photos and events at your store, you will help your business reach the top of Google organically!
Ask for Reviews on Google
Once you have helped your patient with a new set of frames, ask them to kindly leave you a review on Google.
Now that your practice’s name is out there and people are writing things, good and bad, you need to have a policy in place to respond to the reviews, questions, and comments. Accessing this information allows you to know what your practice is doing effectively and areas of improvement that can be made. And remember, potential customers, are seeing these reviews.
You want to make sure you claim these review sites and learn from them! Develop a response policy to both positive and negative reviews to enhance your customers’ experiences.