Vision Impairment in the United States

Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and blind could more than double. According to several resources, approximately 12 million Americans suffer from some vision problem. We also know the leading causes of blindness and vision impairment in the United […]

Promotional Ideas for Eyewear Companies | Optical Marketing Ideas

You started up the eyewear company not too long ago, and things have been going okay, but your store isn’t generating the kind of traffic you were hoping for. What can you do? People need a reason to come in and check out what you have in stock. Optical retailers require constant promotion to bring […]

5 Affordable and Easy Eyewear Marketing Strategies for 2021

As we begin 2021, there are a few strategies eyewear companies should be taking to make sure their marketing is on point for 2021. Conduct Eye Checkup Campaigns   Schools, colleges, and government institutions are the best spots for organizing your eye checkup camps. During the checkup hours, you will encounter numerous people who will […]

Business Plan for 2021| Why Choose Independent Eyewear Company

As we come to a close on this crazy 2020 year, what is your business plan for 2021? With the COVID cases on the rise again, there is a good chance that eyewear company sales, small and large, are going to slow down again. As an independent eyewear store, you might wonder how typical independent […]

Holiday Spirit – Dolabany Holiday Colors

Fall is in full swing now, with the weather getting colder and the leaves changing. Now is a good time for you to reach out to your customers and see if they need to get new frames to coincide with the fall season colors. When you think of fall or Autumn, what colors do you […]

Why Consider TR-90 Material for Your Eyewear Frames

We’re proud to carry a great collection of TR90 frames for women, men, and children! TR90, an incredible material that your customers are sure to love. So what is TR90? What is TR90? TR90 was produced through Swiss technology as a thermoplastic material that is incredibly durable, flexible, and lightweight. Glasses made with TR90 are […]

Dolabany styles available in crystal…

It doesn’t matter what you call them; crystal, clear, or translucent eyewear, this trend continues to be a favorite of eyewear fashion.  Although translucent frames have been around for a long time, their style and relevance have resurfaced with a bang!  The clean and subtle tone that these frames create makes them more desirable for […]

Precautionary measures taken due to COVID-19

Since the outbreak of COVID-19, the office has taken extra precautions with our inventory to make sure our facilities and personnel work and handle frames in a sanitary environment. Such precautions include, but are not limited to, regularly sanitizing individual work areas, personnel wearing masks and gloves when handling packages, and regularly washing hands. Once […]

Eyecare | Do You Care?

Do you care about your customers that need eyecare? The reason we ask is that we need to make sure we are putting the “care” back into eyecare. If we aren’t taking care of our customers, there are many other optical stores/shops that they can go to. You don’t want to lose your loyal customers, […]

Improve Your Eyecare Business for Second Quarter

Here we are coming to the end of the first quarter of 2020. How were your sales this quarter? According to Eyecare Business, the first and second quarters of 2020 are going to be slow. That being said, your eyecare business needs to be prepared for the half business cycle ahead. We are going to […]