5 Benefits of Buying From an Independent Eyewear Company

Don’t pay for the name! When buying eyewear from a “box” store, you are purchasing mass-produced eyewear, and you are paying for the logo and licensing, not the quality of the frames. When you buy frames from an independent eyewear company, rest assured, you are getting quality frames! Along with supporting smaller, sometimes family-owned businesses.

Independent eyewear developed by independent companies is not mass-produced, so you know that you are getting quality eyewear.

Here are the top five reasons you should buy from an independent eyewear company.

Help Independent Eyewear Companies Grow Their Business

Purchasing your frames from an independent eyewear company helps them grow their business. Many of them don’t sell their eyewear online because they believe that customer service is vital when someone is looking to purchase eyewear.

Just because independent eyewear companies don’t sell “name brand” frames doesn’t mean they are not quality frames. Dolanbany takes great pride in providing quality frames with real rivets and high-quality materials.

Independent eyewear companies need to educate their staff and make sure that your patients appreciate the attention to detail when it comes to quality. As a doctor or optician, you’ll also need to educate your patients on why you sell or don’t sell the frames you do.

Customer Service is King!

It’s so difficult to find excellent customer service when patients go to a box store. As independent practices, we usually can’t compete on cost, so we must excel in service. We need things resolved quickly and efficiently, and independent frame companies make this happen. Independent frame companies are like independent doctors, their reputation is essential, and service always reigns supreme.

Like private practice, most independent eyewear companies are small. Their reputation and acceptance by independent practices are vital to their success. You need to be sure that your customer service stands out against the crowd!

Sell Your Brand!

It’s much easier to sell your brand when the products you sell share the same mission statement as your practice. Branding includes your target audience, their desires, and how your service is different than your competitors. Independent frame lines can help you to build this individuality.

As a small business owner, your practice should have a brand. You’ve developed a logo, mission statement, and a goal for each patient you encounter. You want the products in your optical to align with all of that. Are you big on customer service? Your vendors should be prominent in customer service. Do you want the best vision possible for your patients? Your frames should be the best in the market. Most importantly, you are the owner of an independent practice, and you have earned that with hard work and dedication.

High-Quality Eyewear Materials

Frame materials used by independents are superior to those that have been mass-produced, the frames that you would find in a box store or online. Our retro models are made the old-fashioned way – using high-quality acetate, real rivets, and multi-barrel hinges.

Certain materials affect how a frame fits, and it’s durability. Finding eyewear with the qualities that are important to your customer is as simple as choosing the right frame material. Each type of frame has its unique strengths.

The quality of independent frame lines is superior to big manufacturers. As with any other item, mass production usually decreases quality.

Independent Frames are Unique

Mass-produced frames are similar, and have the same shape and same color, that if they didn’t have the different logo’s on the frames, you wouldn’t be able to tell who the manufacturer is. Customers that go into box stores find similar or copy shaped frames. The only difference would be the brand name varying due to licensing agreements.

The best thing about Independent lines is they have character, charm, and stories. They are not familiar to all people, but decide who they are, and carry that distinction well. The best quality eyewear is so distinctive; one can look at a piece and know instantly which line they are from.

Independent eyewear companies continually innovate and reinvent themselves. They push the envelope and deliver unique eyewear shapes and combine different mediums.

Buy Independent Frames



If you’re a doctor looking for a supportive, quality line to partner your independent eyewear business with, please reach out to us via email. For more information on an eyewear company that is genuinely independent, visit dolabanyeyewear.com. If you are a consumer looking for quality eyewear, check out our website for a store near you.

Don’t forget to like and follow us on Twitter, Instagram, Facebook, and LinkedIn to keep up on our new releases!  If you have any questions, feel free to email us here.  Help support the premium, trendy independent eyewear companies!


2019 Eyewear Trends | Latest Eyewear Trends | Most Popular Frames for 2019

People are looking revamp their style, and there is nothing easier than getting a new pair of spectacles to help your customers change-up 2019 eyewear trend.

2019 brings a lot of stylish specs looks and favors the bold –  but don’t worry if your customer isn’t into the bigger and colorful we carry a lot of classic shapes and styles that are trending just as much!

We will be sharing with you our top frame shapes and colors that mimic what you will see on the runways and streets in 2019 so you can share them with your customers.

2019 Eyewear trends: 4 Most popular Style & Shapes

Hipster silhouettes and thick round frames are seeing a rise in popularity.  But don’t worry, if your customer is not into that look, the thin, lightweight metal frames as well.  And there is the fashionable cat-eye look that will never go out of style. Check out these beautiful frames that will win over your customers.

Thick Round Frames

The Dolabany Valeri makes a big, bold statement with the modified shape that plays with colors and patterns to inspire a not-so-ordinary frame.  

The Dolabany Valeri has thick round frames that many are looking for these days.  These acetate frames are plant-based plastic frames which are hypoallergenic.  So if your customer has a skin sensitivity, an acetate frame is the way to go.  The acetate frames are also lightweight, flexible, and strong.

Aviator Frames

As we have seen not only on the runway but on the streets as well, the aviator look is coming back, and Dolabany has responded to this trend with these Dolabany Arizona frames.  

Not only are the millennials loving this old school, chic, fashionable look but they are very popular amongst top celebrities and trendsetters.  The best part about aviators, aside from their cool factor, is that they fit just about any face. Square, round, heart, and pear shapes can all pull off aviator frames with ease.

Thin Lightweight Metal Frames

Produced in stainless-steel, the Dolabany June (for the ladies) and Robbie (for the men) models use sleek, thin lines to complete a contemporary eyewear look.


These stainless steel frames are lightweight and corrosion resistant. Many people choose metal eyeglass frames because they can be more subtle. These metal frames feature some gorgeous earpieces, fantastic colors, and other features that make them a fashion win. And if your customer is on a tight budget, these frames would be a great place to start.

Be sure to check out our other lightweight metal frames here.

Vintage Cat-Eye Frames

Pretty sure these are never going to go out of style.  The cat-eye glasses are still in style and ladies’ best friend in the academic and business environment.

The Dolabany Fabia features a subtle cat-eye that is sexy yet serious and contours the image of a decisive woman who knows what she wants.  Cat-eye frames are a great fit for women with round faces.

2019 Eyewear Top 4 Color Trends

With all the trending frames your customers can pick them with transparent or clear frames for a more subtle look or with bold colored rims or embellishments for a trend-setter outfit. Your customer can go dramatic with red shades or professional with thin and lightweight colored metal frames.  Here we will share with you our top eyewear trend colors for 2019.

Clear / Transparent Frames

Clear frame glasses are one of the most popular eyewear trends of the 2019 year. Clear plastic frames have captured the imagination of fashion designers everywhere and are being transposed in an array of clothing and accessory designs.


These frames are another “retro star.”  The Dolabany Sparta is also produced with high-quality acetate, real rivets, and keyhole bridge. The thinly designed frame makes a subtle fashion statement while maintaining a lightweight, comfortable fit.

Bold Colorful Frames

Most of our Dolabany frames come in bold, colorful frames.  Here we would like to point out our newest release, the Dolabany Africa.

The Africa eyeglasses frames tap into the uniqueness of mixed-color acetate frames, with bold patterns and color combinations.  For a strong fashion statement, your customers should look at this bold colored frame in an oversized silhouette. This style is perfect for wide faces, and it’s bound to turn heads thanks to its distinctive design and color.

Going Bold with these Frames

For your customers wanting to make a bold statement, we would suggest bold red frames for 2019.  Red acetate frames are hip and daring, and the perfect choice for a fashionista.

The Dolabany Madylan flaunts subtle butterfly shape, and with this playful, bold color, your customer is sure to turn some heads while out on the town or in the office.  If your customer’s skin color is a darker shade, the contrast with these beautiful red frames will be amazing. Red will ultimately give your customer a sexy and mysterious look.

Help your customers express themselves with Dolabany Eyewear color palettes and color combinations. As Dolabany Eyewear moves forward with new designs, we seek to create and innovate more unique styles, shapes, and colors.


Remember… Our brands are only available through brick & mortar locations of independent Eye Care Professionals like younot sold to Internet retailers or big-box, discount chain-stores. Partner with Dolabany Eyewear today, a truly independent frame company. Contact us toll-free at 1.800.688.7661. Or place your order at DolabanyEyewear.com.

Click here to search for a Dolabany representative in your area.  Don’t forget to like and follow us on Twitter, Instagram, Facebook, and LinkedIn to keep up on our new releases!  If you have any questions, feel free to email us here.