90% of Serious Eye Injuries Are Preventable
Now that Spring is here and COVID 19 restrictions are winding down, people are eager to get out and play. We want to [...]
5 Ways to Make Your Optical Store a Profitable One
Now that you have the perfect optical store, we want to share some ways to make it a profitable one. We have put [...]
Women’s Eye Health and Safety Month – April 2021
Women have a greater chance of developing certain eye diseases compared to men. Many factors cause eye disease, some preventable, and others that [...]
Optical Store Marketing Strategies | 5 Ways to Dominate Your Optical Marketing
We are all aware of the nuts and bolts of marketing, right? If you want to promote your optical store effectively, acquire new [...]
Save Your Vision Month | 6 Ways to Save Your Patient’s Vision
Save Your Vision Month is observed every March and sponsored by the American Optometric Association. Optometrists sponsor Save your Vision Month to increase [...]
Hiring Season | How to Find the Best Staff for Your Eyewear Company
It can be difficult to find the right person or people for your eyewear company. You want them to be friendly and knowledgeable. [...]
Vision Impairment in the United States
Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and [...]
Promotional Ideas for Eyewear Companies | Optical Marketing Ideas
You started up the eyewear company not too long ago, and things have been going okay, but your store isn't generating the kind [...]
Why Opticians Should “Up Sell” Sunglasses
We've all heard the myth, "You only need to wear sunglasses in the summer." This couldn't be farther from the truth! Our eyes [...]
5 Affordable and Easy Eyewear Marketing Strategies for 2021
As we begin 2021, there are a few strategies eyewear companies should be taking to make sure their marketing is on point for [...]
