90% of Serious Eye Injuries Are Preventable

Now that Spring is here and COVID 19 restrictions are winding down, people are eager to get out and play. We want to remind you to help prevent your patients from getting a preventable eye injury. Eye doctors urge eye protection not only for professional sports but for recreational play as well. It is estimated […]

5 Ways to Make Your Optical Store a Profitable One

Now that you have the perfect optical store, we want to share some ways to make it a profitable one. We have put together a simple guide to optimize your optical business. Make a Plan You must have a clear plan set in place. Do you know what your KPIs are? Your key performance indicators […]

Women’s Eye Health and Safety Month – April 2021

Women have a greater chance of developing certain eye diseases compared to men. Many factors cause eye disease, some preventable, and others that we have no control over. Hormones play a major part in why women developed eye diseases compacted to men. Women have different hormones that affect them that men don’t have. Studies show […]

Optical Store Marketing Strategies | 5 Ways to Dominate Your Optical Marketing

We are all aware of the nuts and bolts of marketing, right? If you want to promote your optical store effectively, acquire new clients, and grow the businesses you have to market yourself. In its most basic form, there’s not a lot to it! Marketing is simply getting the word out to increase awareness of […]

Save Your Vision Month | 6 Ways to Save Your Patient’s Vision

Save Your Vision Month is observed every March and sponsored by the American Optometric Association. Optometrists sponsor Save your Vision Month to increase awareness about good eye care. We also encourage everyone to get regular eye exams to help you catch the problem before it becomes an issue. With computers becoming an everyday part of […]

Hiring Season | How to Find the Best Staff for Your Eyewear Company

It can be difficult to find the right person or people for your eyewear company. You want them to be friendly and knowledgeable. Here we will break down some simple ways to make sure you find the right staff for your eyewear business. Thorough Job Description Ask yourselves, “What kind of person will be most […]

Vision Impairment in the United States

Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and blind could more than double. According to several resources, approximately 12 million Americans suffer from some vision problem. We also know the leading causes of blindness and vision impairment in the United […]

Promotional Ideas for Eyewear Companies | Optical Marketing Ideas

You started up the eyewear company not too long ago, and things have been going okay, but your store isn’t generating the kind of traffic you were hoping for. What can you do? People need a reason to come in and check out what you have in stock. Optical retailers require constant promotion to bring […]

Why Opticians Should “Up Sell” Sunglasses

We’ve all heard the myth, “You only need to wear sunglasses in the summer.” This couldn’t be farther from the truth! Our eyes are one of the most delicate things on our bodies. Wearing sunglasses helps protect our eyes from damaging ultraviolet (UV) rays of the sun. It doesn’t matter if the sun is shining […]

5 Affordable and Easy Eyewear Marketing Strategies for 2021

As we begin 2021, there are a few strategies eyewear companies should be taking to make sure their marketing is on point for 2021. Conduct Eye Checkup Campaigns   Schools, colleges, and government institutions are the best spots for organizing your eye checkup camps. During the checkup hours, you will encounter numerous people who will […]