Hiring Season | How to Find the Best Staff for Your Eyewear Company

It can be difficult to find the right person or people for your eyewear company. You want them to be friendly and knowledgeable. Here we will break down some simple ways to make sure you find the right staff for your eyewear business. Thorough Job Description Ask yourselves, “What kind of person will be most […]

Vision Impairment in the United States

Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and blind could more than double. According to several resources, approximately 12 million Americans suffer from some vision problem. We also know the leading causes of blindness and vision impairment in the United […]

Promotional Ideas for Eyewear Companies | Optical Marketing Ideas

You started up the eyewear company not too long ago, and things have been going okay, but your store isn’t generating the kind of traffic you were hoping for. What can you do? People need a reason to come in and check out what you have in stock. Optical retailers require constant promotion to bring […]

Why Opticians Should “Up Sell” Sunglasses

We’ve all heard the myth, “You only need to wear sunglasses in the summer.” This couldn’t be farther from the truth! Our eyes are one of the most delicate things on our bodies. Wearing sunglasses helps protect our eyes from damaging ultraviolet (UV) rays of the sun. It doesn’t matter if the sun is shining […]

5 Affordable and Easy Eyewear Marketing Strategies for 2021

As we begin 2021, there are a few strategies eyewear companies should be taking to make sure their marketing is on point for 2021. Conduct Eye Checkup Campaigns   Schools, colleges, and government institutions are the best spots for organizing your eye checkup camps. During the checkup hours, you will encounter numerous people who will […]

Dolabany 2021 New Year Releases

Firenze Occiali Banner

As promised, here are more new releases for the New Year! Here at Dolabany, we like to keep our styles, colors, and frames up-to-date with the latest trends. In this blog, we are going to share with you our Italian brand, Firenze Occhiali. Dolabany commemorates the craft and creativity of vintage designs. And with our […]

2020 Winter Eyewear Trends | Make a Statement this Winter with your Eyewear

Eyewear trends for 2020 winter include bold colors, big frames, vintage cat-eye frames, square frames, and different shapes. Whether you are doing your holiday shopping, eating dinner with friends and family, or going to work, eyewear is an accessory that changes your statement. Eyewear can change and enhance the look of any outfit. Here at […]

Business Plan for 2021| Why Choose Independent Eyewear Company

As we come to a close on this crazy 2020 year, what is your business plan for 2021? With the COVID cases on the rise again, there is a good chance that eyewear company sales, small and large, are going to slow down again. As an independent eyewear store, you might wonder how typical independent […]

Happy Thanksgiving – From All of Us at Dolabany

Giving thanks on this particular Thanksgiving is especially sincere due to the COVID-19 pandemic. We hope that you, your teams, and your families are staying safe and healthy. As we reflect on this year, we want to take a moment to thank you. We value each and every one of you. This year has been […]