What’s Really Causing Your Child’s Lazy Eye?

It’s a common misconception that a lazy eye is caused by not using one of your eyes. In reality, the cause is often due to asymmetrical brain development in infancy, leading to strabismus or misalignment of the eyes. What is a lazy eye? Lazy eye, or amblyopia, is not a problem with the eye but […]

6 Effects of Reading in Dim Light

With the warmer weather during these amazing summer months, many of us take to sitting outside and enjoying the weather. Some people will read a good book, whether it be an actual page-turner or reading a book on an electronic device, or look at their phones to keep up with social media. Unfortunately, this can […]

Cataract Awareness Month | What You Need to Know About Cataracts

Cataract Awareness Month is an annual campaign in the United States designed to raise awareness of cataracts and encourage people to get yearly exams to help prevent cataracts. Cataracts are a common eye disease that develops over time, often with no symptoms or pain at first. The good news is that they can be treated […]

Healthy Vision Month – May 2021 | Optometrists

From young to old, May is Healthy Vision Month! What specials are you running to get more people into your store? Taking care of your eyes is a priority, as you already know. But do you patients know how important it is to get an annual eye exam? Do they know to have a comprehensive […]

90% of Serious Eye Injuries Are Preventable

Now that Spring is here and COVID 19 restrictions are winding down, people are eager to get out and play. We want to remind you to help prevent your patients from getting a preventable eye injury. Eye doctors urge eye protection not only for professional sports but for recreational play as well. It is estimated […]

Women’s Eye Health and Safety Month – April 2021

Women have a greater chance of developing certain eye diseases compared to men. Many factors cause eye disease, some preventable, and others that we have no control over. Hormones play a major part in why women developed eye diseases compacted to men. Women have different hormones that affect them that men don’t have. Studies show […]

Save Your Vision Month | 6 Ways to Save Your Patient’s Vision

Save Your Vision Month is observed every March and sponsored by the American Optometric Association. Optometrists sponsor Save your Vision Month to increase awareness about good eye care. We also encourage everyone to get regular eye exams to help you catch the problem before it becomes an issue. With computers becoming an everyday part of […]

Vision Impairment in the United States

Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and blind could more than double. According to several resources, approximately 12 million Americans suffer from some vision problem. We also know the leading causes of blindness and vision impairment in the United […]

Why Opticians Should “Up Sell” Sunglasses

We’ve all heard the myth, “You only need to wear sunglasses in the summer.” This couldn’t be farther from the truth! Our eyes are one of the most delicate things on our bodies. Wearing sunglasses helps protect our eyes from damaging ultraviolet (UV) rays of the sun. It doesn’t matter if the sun is shining […]