How to Help Your Customer Pick the Right Frames | 3 Steps on How to Fit Eyewear According to Face Shape

Your customer is looking for the perfect pair of glasses for their face shape. Whether they have a round, square, heart, triangle, or oval-shaped face type, Dolabany has just the right frames for your customer! 

Here’s a guide to help your customers find the perfect frame according to their face shape.

Step 1: Help them define their style

Instead of considering just their face shape, here are some questions you could ask your customer instead:

A. Do you think they have sharp, angular features, or soft, rounded features?

Help your customers choose a frame that is the opposite of their facial features. For example, a square or angular faces look great in round frames, whereas round faces and softer features benefit from the contrast of square frames.

B: Is the top half of their face wider, or the bottom half?

As with soft vs. angular features, contrast is also vital when evaluating the top and bottom half of their faces. If the top half of their face is wider than the bottom, do the opposite with the frame.

C: What is the look they’re trying to create?

This guide is to help you help your customers who want to create a subtle, understated look that accentuates their face but doesn’t distract. If your customers decide to go bolder, then these rules are meant to be broken!

Step 2: Dial in the size

Now you know the general shape of glasses that will work for your customer, it’s time to help them get the proportions just right.

A: Face and frame proportions should match.

The key to finding the perfect frame is where your customer’s features are set on their face, along with the shape of their face. A longer face should have a taller frame, as opposed to the wider face, which should have a wider frame.

B: Consider the prescription

Help get the best vision possible for your customers. It is essential to keep in mind that some shapes and materials will be better than others. Not to mention the prescription type, how strong it is, and whether it’s negative or positive.

What type of prescription do they have?

  • Single Vision / Standard
    • With a standard prescription, your customers have the most free-range in choice of styles.
  • Bifocal
    • Bifocal lenses have two different prescriptions in the same lens, so you will need to ensure that each prescription has enough room within the lens for your customer.
  • Progressive
    • With progressives, there are three different areas of vision: distance, intermediate, and near. As with bifocal lenses, you must ensure the frame is tall enough to allow for all three focal points.

It is essential to make sure progressive glasses are tall enough to enable the full range of the prescription.

Step 3: Don’t Let Your Customer Settle

Shopping for the right frames can be hard work and frustrating for your customers. They mustn’t settle or compromise on a pair of frames. 

Many customers that need glasses need to wear them every day so that they can see clearly. If they settle on a pair of frames, they may end up regretting it a few months down the road, so helping your customers decide on the right frames will keep them coming back year after year when they need new frames.

Dolabany Frames For Every Face Type

Whether your customer has a round, square, heart, triangle, or oval-shaped face type, Dolabany is sure to have the right frames for your customer.

Round Face Shape

To make a round face appear a little thinner and longer, your customer should try an angular eyeglass frame; this will help to lengthen their face. Have them look at the:

Dolabany Abigail, Dolabany Beaumont, or the Dolabany Robbie.

Dolabany Robbie

Dolabany Abigail

Dolabany Beaumont





Rectangular frames break up the face structure, which will make their face appear longer and thinner. Angular and geometric frames add sharper, more distinct lines to create a balance.

Help your customers with a round face shape to draw attention to their eyes.

Square Face Shape

Square faces have bold, angular features and cut a clean, straight line from the forehead to the jaw. Your customers that have a square-shaped face should take a look at round or oval-shaped frames to soften the sharp angles of their square-shaped face. Rounded and thinner frames that are slightly wider on the side will have a harmonious and natural look on square faces.

Your female customers might want to check out the Dolabany Samantha, Dolabany Young, or even the Dolabany Akira.



Dolabany Akira

Dolabany Young

Dolabany Samantha




Your male customer with a square face shape should look at the Dolabany Zion, Dolabany Activist, or the Dolabany Dublin.


Dolabany Zion

Dolabany Activist

Dolabany Dublin




Your customers can help draw attention away from the angles of their square face shape with colored frames. All of the frames we have listed above have many color choices to choose from!

Heart Face Shape

Heart-shaped faces are widest at the brow, narrowing down through to the chin with high set cheekbones. This face shape gives the owner a sweet and cheerful look; therefore, they will need kind and friendly frames. 

Heart-shaped faces look great in winged-out frames that are slightly wider than your customer’s forehead, and rounded bases complement their features.

Have your customers with a heart-shaped frame look at the Dolabany Alvaro, Dolabany June, or even the Dolabany Ashanti.

Dolabany Alvaro

Dolabany June

Dolabany Ashanti




Light-colored or rimless frames are an unobtrusive look that will help minimize the look of glasses on their heart-shaped face.

Triangle Face Shape

Triangular faces are widest on the bottom, narrowest on top. So you want to find a mirror-opposite frame for your customer. Bold on top and light on the bottom. With a mix of round and angular shapes, aviator or cat-eye frames are an excellent fit for triangular faces.

Dolabany has many of the cat-eye frames, including the Dolabany Amelia, Dolabany Casandra, Dolabany Joyce, and Dolabany Riona, to name a few.

Dolabany Amelia

Dolabany Casandra

Dolabany Joyce




Dolabany also has several aviator type frames that your customer may be interested in.  The Dolabany Arizona (which is a top seller), Dolabany Dingle, Dolabany Kabelo, and the Dolabany Killarney.

Dolabany Arizona

Dolabany Dingle

Dolabany Kabelo





Dolabany Killarney





We hope this blog has helped you find your customer the right Dolabany frames for their face shape. If you have any questions, please reach out to us via email.

For more information on an eyewear company that is genuinely independent, visit If you are a consumer looking for quality eyewear, check out our website for a store near you.

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COMING SOON:Dolabany Announces a New Line, Firenze Occhiali – Made in Italy

Dolabany Eyewear is known for its recreations of mid-century eyewear styles that celebrate the craft and creativity of vintage designs. This fall, the independent frame company launches a new brand, Firenze Occhiali (Florence Eyewear), celebrating old world eyewear production along with fine Italian artistry.

Staying true to the Dolabany’s philosophy of partnering with family-owned enterprises, Firenze Occhiali is handmade by a multi-generational and family-owned manufacturer that is operated by an Italian manufacturer. The new collection is made 100% in Italy, using local materials such as premium acetate.

Eyeglasses by Firenze Occhiali are made the old-fashioned way, utilizing multi-barrel hinges and hand-pressed rivets. Consequently, Dolabany Eyewear invites the consumer to experience the inspiration, quality, and quality of what it means to be “Made-in-Italy.”

The Firenze Experience

The new concept for Firenze Occhiali was developed by Dolabany Eyewear’s founder, CEO, and designer, Mark Dolabany. Mark, whose love for Italian travel, culture, art, and architecture has finally converged with his passion for eyewear design and production. 

And, it is no wonder why the birthplace of the European Renaissance and the center of trade during medieval times would serve as a backdrop to the “Italian-born” eyewear brand. Florence and the surrounding Tuscan region inspire the Firenze Occhiali brand name with frame model names derived from iconic monuments, buildings, and geographic markers of the area. 

Here are the collection’s introductory models:


When walking the city of Florence, you will see that it is beautifully lined with cobble-stoned streets and sidewalks. Winding down to the heart of the city, the ACCADEMIA gallery is a popular destination housing the renowned statue of David by Michael Angelo. The ACCADEMIA is similar to the famous Dolabany Pueblo.  The P3 shape has been fabricated since the 1920s and visible in most classic films and is fashionable today. 

Colors: Classic Havana, Crystal, Dark Tortoise, Honey Demi, Sunrise Demi, Tokyo Tortoise

Size: 47-21-145



The DUOMO Making up the iconic skyline of the Italian city is the world’s first dome, or DUOMO, a gothic cathedral. Notice the retro stylings of a keyhole bridge and real rivets which is similar to the Dolabany Peace. 

Colors: Classic Havana, Crystal, Dark Tortoise, Honey Demi, Sunrise Demi, Tokyo Tortoise

Size: 50-18-145



The ARNO River glides through Florence’s idyllic neighborhoods. At its most narrow point, the river passes under the Ponte Vecchio, a romantic bridge lined with gold and silver shops. Similar to the Dolabany Arnold, the ARNO is a prime example of the retro look for both men and women. 

Colors: Crystal, Dark Tortoise, Honey Demi, Sunrise Demi, Tokyo Tortoise 

Size: 48-21-145


The Tuscan countryside is mosaiced with hilltop villages with hundreds of years of farming tradition, revolving around family, food and hard work. Every hill has its own unique soil which adds to the uniqueness and verity of wines and olive oils. At the heart of Tuscany, you will find the enchanting village of MONTISI. Similar to the Dolabany Sparta, the MONTISI has a unique look and is sure to make your customers smile.

Colors: Crystal, Dark Tortoise, Honey Demi, Sunrise Demi, Tokyo Tortoise 

Size: 48-21-145


The medieval city of SIENA is located in central Tuscany and boasts beautiful, gothic architecture. The SIENA is comparable to the Dolabany Karubi. These frames are plastic, which makes them lightweight, and have metal accents. The SIENA frame is great for round face shapes. SIENA frames are a little bit thicker than the Karubi and come in beautiful colors.

Colors: Dark Tortoise, Navy, Sunrise Demi, Tokyo Tortoise 

Size: 49-21-145


Located in the southern part of the region, PIENZA is surrounded by beautiful landscapes with rolling hills, cypress trees, and winding country roads. Resembling the Dolabany Passage, these beautiful small round frames are sure to catch a lot of attention. These classic, mid-century fashion frames are sure to “bring you back.”

Colors: Beige, Crystal, Dark Tortoise, Navy, Tokyo Tortoise 

Size: 44-22-145


To view the new Firenzi Occhiali collection, visit

Dolabany Eyewear was founded over twenty-five years ago by Massachusetts-licensed optician Mark Dolabany. Dolabany Eyewear is an independent optical wholesale company that designs house brands Dolabany, Plume Paris and, now, Firenze Occhiali collections. 


With flashback styling, these brands are a perfect balance of quality and design. Dolabany Eyewear’s three brands are exclusively available through independent eyecare providers and will not be sold through internet retailers or big-box chain stores. For more information, contact Dolabany Eyewear by calling (800) 688-7661, emailing or by visiting