As we said earlier this year, it can be tough to market or promote your eyewear business. You are competing with the big box brands, and we are here to help you compete with them without breaking your marketing dollars!
Inexpensive and Easy Promotions
Cost-effective ways to create this bond and increase word of mouth is sponsoring local events. The opportunities are nearly endless as any community or charity events going throughout your local towns and cities. To build positive brand awareness, you could host or sponsor events such as a 5k run/walk, hosting educational classes at schools, or even a little league baseball tournament. When you and your staff volunteer at different events, try to keep consistency, and increase brand awareness by wearing shirts with your practice’s logo on it.
People like doing business with people that they like, so if visitors can connect and build a relationship with you on social media, you will be top of mind when they are searching for an eyewear company. Signing up and being active on social media sites like Facebook, Instagram, and Twitter is completely free, except for the short amount of time it takes to set them up.
You or someone on your team will need to manage the content on your pages, and with up-to-date social media pages, you can stay connected with current and future customers. This is also a great way to show some of your brand’s personality and have a little fun with your patients.
A great way of getting a conversation started is to run a little contest. It could be a selfie contest where your patients can share their images on your Facebook page, promoting your new products for the season or month. Be sure to share the current promotions that you are running on social media as well. Everyone loves a good deal!
Word of Mouth
Not enough can be said about word of mouth referrals. Before there were marketing and social media, how do you think businesses stayed a-float? Word of mouth!
If you treat your patients right, they are surely going to tell their friends where they got those cool new frames! Strive to be consistent, accurate, and always deliver a high level of patient care that is promised and promoted.
A way to keep track of the word of mouth referrals is to make a questionnaire that comes with new patient paperwork. This way, you can track and reward the patients who generate word of mouth referrals for you and your brand. Sending them a simple little “thank you” gift says a lot! Example: “Thank you for your referral to Jane Smith about our eyewear company! To show our appreciation, here is a $5 gift card to Starbucks!” Do you think they will send more people your way? We think so!
Bring Them In
Marketing, whether it’s through word of mouth or creative outreach programs, doesn’t have to cost a lot of money. Marketing is merely influencing the choices of your patients by demonstrating the value of your service. Marketing to potential new patients shouldn’t be seen as a tough sell, but rather a welcome invitation to get them the professional care you know you can provide.
It is essential to track your response rates and return on investment (ROI) over time. Watch your sales, new customers, and the demographics of those customers to help evaluate if your outreach programs are worth the time, effort, and budget.
Thank you for reading our blog! We appreciate your feedback. How are you promoting your eyewear business this year? Share some ideas with us so that we can share with our followers. Email us firstname.lastname@example.org.