Save Your Vision Month | 6 Ways to Save Your Patient’s Vision

Save Your Vision Month is observed every March and sponsored by the American Optometric Association. Optometrists sponsor Save your Vision Month to increase awareness about good eye care. We also encourage everyone to get regular eye exams to help you catch the problem before it becomes an issue. With computers becoming an everyday part of […]

Hiring Season | How to Find the Best Staff for Your Eyewear Company

It can be difficult to find the right person or people for your eyewear company. You want them to be friendly and knowledgeable. Here we will break down some simple ways to make sure you find the right staff for your eyewear business. Thorough Job Description Ask yourselves, “What kind of person will be most […]

Vision Impairment in the United States

Vision Impairment in the United States could more than double in the next 30 years. As baby boomers age, the visually impaired and blind could more than double. According to several resources, approximately 12 million Americans suffer from some vision problem. We also know the leading causes of blindness and vision impairment in the United […]

Promotional Ideas for Eyewear Companies | Optical Marketing Ideas

You started up the eyewear company not too long ago, and things have been going okay, but your store isn’t generating the kind of traffic you were hoping for. What can you do? People need a reason to come in and check out what you have in stock. Optical retailers require constant promotion to bring […]