New Year’s Resolution #1: Add Videos to your Marketing Plan for 2017

As an avid supporter of the independent eye care provider, Dolabany Eyewear and myself wish you a prosperous 2017…

And because we sincerely care about the growth and success of your business,,,

I wanted to make certain that you had included the following New Year’s Resolution to your list: Continue reading


Mark Dolabany visits Tiltin Diner in New Hampshire

An Old-Fashioned Diner and the Independent Eye Care Provider: What’s the connection?

After a fifteen-year hiatus from working in the New England area as a result of moving the company to Miami, I have returned to visit old customers and create new ones. After all, this is where I founded Best Image Optical 25 years ago. As I headed north on a beautiful afternoon in early June on state route 93, I noticed that the number of license plates marked with the motto “Live free or die” was quickly increasing – a clear indication that I was driving farther into the great state of New Hampshire.

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Email Marketing Blog Post

Grow your Business with Email Marketing

Because we care about the growth and success of the independent Eye Care Business, Best Image Optical presents cost-effective online marketing strategies that have been proven to produce real results. Today, Best Image Optical focuses on an essential tool used to reach potential and current customers. Email Marketing should be considered as a vital part of your business Marketing Plan.

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Opticians Association of Massachusetts OAM Course and Mark Dolabany Presenting

7 Cost-Effective Online Marketing Strategies for your Eyecare Business in 2015

Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. Continue reading


Mark Dolabany will be speaking at the Opticians Association of Massachusetts 2014 Fall Conference

Cost

Mark Dolabany, founder and CEO of Best Image Optical, Inc., will be instructing an ABO credited course on online marketing strategies for the independent eye care business at the Opticians Association of Massachusetts (OAM) Annual Fall Education Conference November 9th 2014.

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