Professional Opticians of Florida’s (P.O.F.) “VISION PREVIEW” is right around the corner!…
…and I’d like to personally invite you to attend the ABO Credited Courses that I will be presenting October 29th and October 30th at Bonaventure Resort & Spa in Weston, FL.
Today, optical retail stores face a challenging market especially with the onset of online eyewear sales…
…Allowing consumers to consistently make price comparisons.
Consequently, one must compete with innovative marketing strategies in addition to the quality of product and service that you offer.
During each session, you will gain a new perspective on how to market yourself and your eye care business to your local community.
Learn how to capture potential customers in your community and, in turn, how to maintain their customer loyalty.
SATURDAY, OCTOBER 29TH
Disruption of Online Sales to the Optical Industry 11:00AM
A fresh outlook on the effect that online optical retailers have had on the brick-and-mortar business and approaches to offsetting the loss of eyewear sales.
Cost–Effective Online Marketing Strategies for the Eye Care Business 2:30PM
An introduction to the importance of creating a website and promoting your business using social media and other platforms on the Internet.
SUNDAY, OCTOBER 30TH
Selling Strategies in Business and in Life according to Human Behavior 10:00AM
An overview of simple selling strategies based on common human behaviors that can be implemented in an optical setting.
Be sure to stop by our BOOTH #416 during Exhibiting Hours. I look forward to meeting you!
MARK DOLABANY – FOUNDER & CEO